SHEIKE

Bold brights, floaty maxi’s, laid-back nudes and sleek tailoring, there’s a SHEIKE outfit for all occasions in the newly lunched summer 2010 collection.

Designed for the SHEIKE woman the new collection directs summers most beautiful prints, abstract jumpsuits, daring mini dresses and bold accessories to create the perfect outfit.

The new summer collection delivers unique must-have pieces to fit any occasion. Whether it’s off to the races, into the boardroom or a night out on the town, you will always look SHEIKE.

HEIKE founder George Lazaridis migration to Australia in 1969 was somewhat impulsive. At age 17, working as a sailor he was widely travelled, with his next voyage taking him to America and Japan, passing through Australia.

After a heated discussion with the Captain, the vessel docked in Sydney and a free spirited George abandoned ship. Armed with just a pocket full of money and an English vocabulary of two words, it was the start of an adventure and a new life.

Entering the fashion world through a t-shirt stall at the Sydney markets, his passion evolved and in 1979 the first SHEIKE store was opened. Today the brand has grown to 15 stores and is proudly an Australian owned family business.