Alex Perry

Undoubtedly Australia’s premier couturier, Alex Perry has added a new level of glamour to the Australian fashion industry with his breathtaking gowns. The designer ‘du jour’ for celebrity red carpet dressing and high society weddings, Alex Perry is in a league of his own.

A graduate of the prestigious East Sydney Fashion Design Studio, from early on Alex and his label have carried a unique trademark signature: beautifully cut hand crafted pieces with quality finishes in the most luxurious fabrics.

Launching his eponymous label in the early 1990’s, Alex’s gowns were instantly acclaimed by leading Australian magazines.

Appearing first on the pages of Vogue Australia, it wasn’t long before the personality behind the brand began to shine as brightly as his gowns and Alex soon emerged as Australia’s most well known fashion designer celebrity.

Appearing on Foxtel’s ratings winner, Australia’s Next Top Model, Alex is the only judge to have appeared in all seven consecutive seasons. The live finale show in Spring 2010 was the highest rating TV episode ever on subscription TV, making headlines around the world.

In 2011, Alex signed on as Design mentor for the Australian series of Project Runway with host, Megan Gale. He has just finished filming his second season.

“I am very proud of the new boutique renovations and the contemporary fit-out. I am very excited for all of my glamorous clients to have a fresh, invigorating and above all expensive new experience in my Flagship store.” – Alex Perry