Bassike

deborah sams and mary-lou ryan, two friends with an impressive history in australian fashion, established bassike together in 2006 with a clear vision to create adaptable and covetable everyday pieces with a design pedigree that allow them to work in a structured wardrobe just as well as with a pair of flip-flops.

the bassike philosophy is all about creating wardrobe staples with longevity;
combining timeless style with premium quality and sustainable fabrics.

establishing their brand with the original range of organic cotton t.shirts, the focus soon expanded to include denim – building a range of handcrafted jeans using premium japanese fabric with an emphasis on traditional engineering.

the label’s growth continued to include men’s and women’s ready-to-wear collections with an emphasis on producing quality fashion locally in australia. in november 2011, the evolution continued with the launch of bassike eyewear – offering a concise collection of classic acetate and titanium frames made in japan.

the beauty of bassike is its appeal to men and women whose easy-going style still requires an element of subtle luxury. bassike’s very specific aesthetic is influenced by the contrasts of loose australian beach style and the integrity and simplicity of japanese design.

today, bassike have four boutiques; paddington, avalon, mosman & hawksburn and the label is available in more than 90 premium stores around the world, including australia, new zealand, japan, the uk, usa and throughout europe.