Beats by Dr Dre

Beats Electronics LLC is a division of Apple Inc. that produces audio products. Headquartered in Culver City, California, U.S., the company was founded by music producer and rapper Dr. Dre and Interscope Records co-founder Jimmy Iovine.Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.