Ginger & Smart

Ginger & Smart designs for spirited women whose distinctive style is an expression of their individuality. A sense of cool confidence and discovery underpins the design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman.
Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covered every possibility for a successful and exciting fashion venture.
Ginger & Smart combines captivating design with the finest quality materials and first rate manufacturers. Accredited with Ethical Clothing Australia, the brand product mix includes designer fashion, a leather accessories line, a spa collection and a newly launched diffusion collection called Akin by Ginger & Smart.
Ginger & Smart has four dynamic stores that showcase the essence of the brand to its discerning customers and is available in over 60 boutiques in Australia, including David Jones.