Hanky Panky Magic

Hanky Panky has been developing and producing magic products for over fifty years. Some of the world’s foremost magicians and toy marketing specialists are assisting us to develop our magic products to make sure that they are the very best available. We have a passion for magic and want to share this passion with people all around the world.

ICTI CARE. The factory has International Council of Toy Industries accreditation so all of our customers know that the products they will get are made to the very highest of standards available.
The CARE (Caring, Awareness, Responsible, and Ethical) Process is the International Council of Toy Industries’ program to promote ethical manufacturing, in the form of fair labor treatment, as well as employee health and safety.

Magic is a great gift for anyone, especially kids, because it aides the development of hand to eye coordination, improves presentational skills and helps to build a child’s confidence. All of the magic that we manufacture bear these factors in mind so that when a parent purchases a Hanky Panky Magic set for their child they know it is a purchase that will help to develop their child’s skills in these areas.

Today our magic is sold in over fifty countries worldwide and is available in over thirty languages.

If you want the very best in magic for your market you came to the right place with Hanky Panky Magic.It all started at the Prinsegracht in Amsterdam back in 1958, when Jack Monshouwer joined Van Rosmalen as a partner. Van Rosmalen was a small toy wholesaler established in 1901 and mainly dedicated to sell technical toys and dolls.

It was when a customer requested a Magic box that Jack Monshouwer saw the potential of producing it himself as at that time there was no product like that available on the market. Together with some friends and magicians he started the whole project. In 1961, Hanky Panky’s Magic boxes were launched in the Benelux and French market in large quantities. Magic for the mass market was created!

In 1968 the company name changed to Hanky Panky Toys and went international. Showing for the first time Magic boxes at the Nürnberg Toy Fair was a tremendous success.

In the years that followed the Magic range increased: customized items were created to suit the different markets, making Hanky Panky Toys a flexible and dynamic company. In 1973 one of the greatest innovations was launched: the creation of the Magic Hat with a Secret Compartment and Plush Rabbit. Until today this is one of the best selling Magic boxes and a cornerstone to the Hanky Panky Toys business.

In 1975 the factory was moved to Tenerife (Canary Islands). At that time investors from Europe, the USA, Canada and Latin America where attracted by special promotions like a special tax zone. For over twenty years Hanky Panky produced at this location, developing the business and customer base. Jack Monshouwer organized an annual Magic congress that was attended by the most influential Magicians of the world. Diversification was done by developing boxes with famous magicians. For example the Paul Daniels boxes were an incredible success not just in the UK but in many countries throughout the world.

Due to higher production costs and increasing competition the factory relocated to Thailand in 1998. The current location is one of the finest production facilities in South East Asia.

More than fifty years later Hanky Panky is the largest and most successful Magic Company in the World!