Happy Socks

Happy Socks is a Swedish manufacturer and retailer of socks and underwear.

The company was founded in 2008, and their socks are sold in 90 countries.[1] According to the London Evening Standard, their “bold, colourful designs tread precariously close to garish”.[2]

Happy Socks has 22 stores outside of Sweden, in the US, UK, Spain, Japan, South Korea, India, and Taiwan.[3]

In January 2017, Palamon Capital Partners acquired a majority share in Happy Socks, valuing the company at US$85.4 million.[4][5]

Happy Socks often collaborate with various artists around the world to produce limited edition colorful socks. Previous collaborations include Iris Apfel, London artist Bip Ling, and illustrators AAT Brothers among othersHAPPY SOCKS STARTED IN THE SPRING OF 2008. TWO FRIENDS HAD A VISION: TO SPREAD HAPPINESS BY TURNING AN EVERYDAY ESSENTIAL INTO A COLORFUL DESIGN PIECE WITH A RIGID STANDARD OF ULTIMATE QUALITY, CRAFTSMANSHIP AND CREATIVITY. A CONCEPT NOW BROUGHT TO PERFECTION BY THE HAPPY SOCKS COLLECTIVE OF CREATORS.
TODAY HAPPY SOCKS ARE SOLD IN MORE THAN 90 COUNTRIES AND ON EVERY CONTINENT.
HAPPY SOCKS FEATURES AN ALMOST ENDLESS VARIETY OF MODELS AND DESIGNS, USING A BROAD SPECTRUM OF COLOR COMBINATIONS AND ORIGINAL PATTERNS
SIMPLY PUT: THERE’S A PAIR OF HIGH-QUALITY SOCKS AND UNDERWEAR FOR EVERY OCCASION, MINDSET AND STYLE.
OUR QUALITY
“OUR GOAL IS TO PROVIDE YOU WITH THE BEST AND HAPPIEST PRODUCTS AROUND.”
Happy Socks ensures that its suppliers have high standards by keeping close contact with all of them through regular visits and controls at all their factories. A meticulous care for detail allows Happy Socks to maintain and constantly develop its production processes and the product quality.

Happy Socks pays close attention to the production of its collections and only uses the best materials and the sharpest designs for its socks and underwear. All products are durable but they last longer if they are washed inside out and kept out of the tumble dryer.