Hardy Amies

Hardy Amies is a British menswear brand which acknowledges its heritage, and the legacy of its innovative founder.Hardy Amies, was an English fashion designer, founder of the Hardy Amies label and best known for his official title as dressmaker for Queen Elizabeth II, from her accession to the throne 1952 until his retirement in 1989.

He established the monarch’s crisp, understated style of dress. “I don’t think she feels clothes which are too chic are exactly very friendly,” he told one fashion editor. “The Queen’s attitude is that she must always dress for the occasion”.Having written a regular column for Esquire on men’s fashion, in 1964, Amies published the book ABC of Men’s Fashion. Amies’s strict male dress code included commandments on everything from socks to the summer wardrobe.[9] When, in July 2009, the Hardy Amies Designer Archive was opened on Savile Row, the Victoria & Albert Museum reissued the book.[9][10] He stated, “A man should look as if he has bought his clothes with intelligence, put them on with care and then forgotten all about them.”

In 1974, Amies was entered into the Vanity Fair International Best Dressed List Hall of Fame