Lottie

Launched in August 2012, Lottie is a new, innovative fashion doll for girls aged 3- 9. Since her debut, Lottie has won 12 awards in the USA and UK, including 3 Oppenheim Portfolio Platinum Awards, and been the beneficiary of positive parent and blogger reviews. Lottie is fun and educational; an affordable, aspirational pro girl doll.To date, many of our dolls, outfits, accessories and play-sets have come straight from the amazing and awe-inspiring imagina-tions of children. Maybe that’s what makes our range of dolls so relatable. Kids have helped to create a range of toys that they actually want to play with.

We’re a toy company, creativity is at the heart of our business and we’re always on the look-out for ideas. We recognise how precious childhood is. And in the face of growing pressure – from a variety of sources – how short it can be. We dream of a safe and uncomplicated place where kids can be kids, where the great outdoors is there for the exploring, where curiosity-led discoveries are a daily occurrence, where the imagination can run wild and where the only limit is bedtime. Our vision, when we first created Lottie, was to develop a range of dolls that would empower children to be themselves, to be imaginative and adventurous and – most of all – to have fun. We believe that childhood should be an inclusive place where every child belongs regardless of gender, ethnicity or ability. And we’ve made it our mission to do our bit – no matter how small – to protect childhood.Based in Donegal, on the North-West coast of Ireland, Team Lottie is made up of people – three quarters of whom are women – who are passionate about preserving the magic of childhood. We’re also passionate about winning medals with more than 30 international toy awards won, to date. And we try very hard to work – and live – by Lottie’s rules: Be bold, be brave, be you!