Lovisa

Totally on-trend and super stylish, with a hint of effortless cool, the Lovisa girl gives a fashionable nod to the hottest looks seen on the designer catwalks, editorials and the street.

She makes her own rules and loves to flaunt her personal sense of style. “She constantly wants new looks… wearing the same outfit head to toe twice – she wouldn’t dream of it!,” says Lovisa Head of Product, Andrea Haynes. She knows women want to look good 24/7, not just when a new season has landed.

For Haynes, it’s always been about accessories. “The beauty of jewellery and hair accessories is their ability to add personality to an outfit,” says Haynes. “The accessories a woman chooses speak volumes about her personality and attitude – never underestimate what a difference they can make to an outfit”.

Haynes’ most coveted Lovisa pieces this season? “It’s so hard to choose!,” she laughs. “But pastel hues, knuckledusters and statement necklaces will be huge this season”.

Set to have the fastest store expansion ever seen in Australia, it’s abundantly clear that Lovisa’s chic designs are guaranteed to make fashionistas everywhere weak at the knees. Ranging from $5 to $50, this is bling that won’t break the bank.

Be prepared to swoon.