New Balance

In 1906, William Riley was inspired by a chicken foot to create a new way to meet the needs of consumers in motion. Today, our philosophy is simple: Listen, learn and refine. It’s an approach to technology that puts us face to face with world class athletes and everyday athletes alike.

Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.

Our pursuit for excellence is constant. More than 100 years later New Balance is still dedicated to providing innovative products that help consumers in their quest for personal achievement.