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Premium by Jack & Jones

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The story of JACK & JONES begins in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality.

In the following years JACK & JONES manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores.

Today JACK & JONES is one of Europe’s leading producers of menswear with more than one thousand stores in 38 countries and JACK & JONES clothes are sold by thousands of wholesale partners all over the world.

JACK & JONES JEANS INTELLIGENCE
JACK & JONES JEANS INTELLIGENCE was built on a vision to rethink jeanswear and make it more accessible and affordable. We believe in rethinking denim. Our products are designed with respect for denim traditions and made with industry leaders and state-of-the-art technology. We continuously explore the latest trends and developments in treatment technologies and fabric innovation. We make fashionable and affordable high-quality jeanswear.

JACK & JONES ORIGINALS
JACK & JONES ORIGINALS is rooted in jeanswear but is reinterpreted with elements from street culture. It is an urban DNA of a youth culture that demands a creative and individual look using hand drawn graphics. It’s made to be used every day – it’s easy to wear, easy to style.

JACK & JONES CORE
JACK & JONES CORE is streetwear rooted in the city with hints from the sports universe. On the edge and on point – it’s an urban identity in contemporary and casual wear. Re-mixed with bold contrasts and graphic elements to create a solid core base with clean lines, monochrome colours and striking art directions. JACK & JONES CORE is the uniform for the street.

JACK & JONES PREMIUM
We are a Scandinavian menswear brand for seekers of style. We produce modern tailoring and luxe casuals; effortless wardrobe staples accented by select trend pieces. Clean silhouettes, high-end details and quality fabrics. A timeless fusion of contemporary minimalism and classic elegance.

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