Swatch

Always at the forefront of popular fashion, SWATCH continues to innovate and surprise with new designs, the latest addition the Swatch New Gent Collection. It retains the renowned Swiss watchmaker’s signature use of trend-setting design, fashionable colours and rugged, sporty materials.

The story of Swatch is the story of a revolution. In 1983, the unexpected appearance of an affordable, Swiss made, plastic (!!) watch turned the watch world upside down. Suddenly, a watch was much more than a way to measure time. It was a new language, a way to speak from the heart without words. A Swatch watch was an expression of joy, a provocative statement, a warm smile delivered with a flick of the wrist. Today, the revolution continues: Swatch talks, and everyone understands.

Swatch, kicked off in 1982 by Nicolas G. Hayek, today is a leading Swiss watch and jewellery maker and one of the world’s most fashionable brands. The first SWATCH watch appeared on the Swiss market in 1983, surprising everyone with its provocative spirit, spirited design and enormous success.

The brand has also established a strong presence in the world of sports with its ongoing support for extreme sports (FMX, Surf, Snowboarding, Free Skiing, BMX) and beach volleyball.