T2

We are tea done differently
At T2, we’re about reinventing and reimagining the humble tea leaf, and sharing our teas with anyone who’ll listen.
We’re inspired by the people we meet, and the far-flung places we visit. We get a kick out of taking ancient tea rituals and reimagining them, bringing them to a modern tea table. Every cup we brew is a chance to make tea more enjoyable, more accessible and more experimental; it’s our opportunity to connect, understand and share with the world our love for a better cup of tea, everyday.

2004–2005
We share our love of tea through storytelling and creating immersive experiences.
Campaigns were the perfect way to share our latest product discoveries and tea knowledge. Word of our one-of-a-kind teas and teawares continued to spread, and more and more T2 stores flung open their doors, eager to get brewing. We also hit the digital marketplace, launching the T2 website.

After trailblazing with a stream of successful stores, it was time to do a little soul-searching. We expanded our behind-the-scenes team and revelled in the chance to reinvent and rethink the humble tea leaf yet again. We looked to ancient ceremonies and approaches to tea drinking, and sought ways to recreate them. We couldn’t help opening a few more stores to the tea loving masses, though, with Canberra, QLD and WA welcoming T2 to their afternoon tea tables.

We took our unique take on tea to the world, and sought quirky spots across the pond to fuel and inspire our sense of curiosity and creativity. Places like Shoreditch, Soho and Brooklyn make our hearts pound, intriguing us with their vibrant mix of cultures.

We kicked off the year by opening our very first store in Singapore! Our plans to bring T2 to tea lovers all over the globe had us thirsty for a store in Asia – and Singapore felt like the milk to our English Breakfast! We celebrated by launching a brand new tea, Singapore Breakfast. Think tasty black and green tea combined with coconut and pandan – it’s like kaya toast in a cup!

We’re inspired by the people we meet, and the far-flung places we visit. We get a kick out of taking ancient tea rituals and reimagining them, bringing them to a modern tea table. Every cup we brew is a chance to make tea more enjoyable, more accessible and more experimental; it’s our opportunity to connect, understand and share with the world our love for a better cup of tea, everyday.