Tanita

COMPANY OVERVIEW
Worldwide Leader
Tanita is a world leader in precision electronic scales. With almost 50% of its domestic market share, the name Tanita is a household name in Japan. The company’s success and expanding global presence is the result of superior technology, unique design, and high manufacturing standards that have earned ISO 9001 certification, CE marking, membership in the JQA (Japanese Quality Association), FDA clearance and the Good Housekeeping Seal.

In addition to the parent company headquarters in Tokyo, Tanita maintains five sister companies strategically located to meet the challenges of international business.

Creating a New Market Category
Founded in 1944, Tanita’s core business has been the manufacturing of precision scales. Today, Tanita is looking beyond scales to products that enable consumers to monitor their own health. Based on medical evidence linking excess body fat to heart disease, diabetes and certain cancers, Tanita introduced the world’s first integrated body composition analyzer/scale to the professional markets in 1992. Using the same technology used in our professional analyzers Tanita developed the world’s first scale plus body fat monitor for home use in 1994. Backed by extensive clinical research and an independent medical advisor board, Tanita’s accuracy, innovation and durability are trusted worldwide.

Body Fat Scale Leader
This pioneering work has led to the creation of an entirely new category of consumer products that could make the conventional weight scale obsolete. Used by physicians, clinicians, health and fitness experts worldwide, Tanita is considered the gold standard of bioelectric impedance analysis scales and monitors.

Technology Innovator
Tanita continues to innovate in the scale category for both consumer and professional models. Recent innovations include the first to market with segmental body composition analysis, differentiating fat and muscle in each limb. Multi-frequency technology enhances the already industry leading body composition accuracy. And an impressive array of radio wireless products that employ ANT+, Bluetooth and Wi-Fi protocols for remote monitoring and trend analysis.

Tanita’s Mission
Tanita’s goal is to help people enjoy healthier lives.

In 1990, the Tanita Best Weight Research and Development Center was established to fulfill this commitment. The Center, located in Tokyo, studies the relationship between a person’s weight and well-being by analyzing not only medical and nutritional conditions, but also the impact of physical activity, psychological stress and sociological factors.

Public Awareness Initiatives
Tanita commissions the Annual American Body Fat Perception Poll, a national research survey to measure Americans’ understanding of important health and fitness issues. To date, poll findings confirm Americans’ lack of understanding which may be putting them at increased risk for serious health complications. In addition, most falsely believe that reducing body fat is a short-term proposition.

Tanita sponsors a Research Networking Program to develop credible research into body composition issues. Tanita makes its equipment (professional and consumer) available and serves as a clearing house for up-to-the-minute information on weight management.

Tanita is an active, charter member of the Partnership for Healthy Weight Management, a Federal Trade Commission sponsored coalition to promote sound guidance for achieving and maintaining healthy weight. It is comprised of over 40 organizations and individuals from industry, public advocacy, government agencies, scientific associations and academia.

Together with other concerned organizations, Tanita has developed a Public Service Announcement (PSA) campaign targeting the professional medical communities regarding the risks and implications of obesity and other weight management issues. The first of these messages appeared in the July 1999 issue of the American Journal of Clinical Nutrition and American Family Physician.

Tanita proudly donates time, equipment, funding, and other resources to a variety of community and school events at local, state, national, and international levels.