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The iconic department store began in 1838 when maverick retailer David Jones threw open the doors of his first shop in Sydney. When Charles Lloyd Jones took over in 1920, he launched the iconic Elizabeth Street store taking inspiration from the department stores in London and New York. He quoted ‘I wanted the best of both worlds. I wanted a stunner – big, shining, lovely to every last detail’.

One hundred and seventy-five years later the business that bears it’s original name has stores across the country. David Jones is synonymous with style and progress. It champions top designers, brought French high fashion to post-war Australia with Dior and Balmain, and has pioneered many advances in retail from the nineteenth century to the twenty-first. With a truly vibrant place of heritage and of heart, it’s easy to agree, David Jones is a shopping destination like no other.

In March 2013, David Jones revealed a new era of talent by appointing internationally renowned Australian model Jessica Gomes as the department store’s new Fashion Ambassador.

Jessica joins David Jones long-time Brand Ambassador, Megan Gale, Menswear Ambassador, Jason Dundas, new youth Ambassador, Montana Cox, and racing ambassadors Gai Waterhouse and Emma Freedman as representatives of the department store.

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