The Fifth Label

Since its launch in 2014, The Fifth Label has garnered a cult following for uncomplicated, confident everyday wear. At its core, The Fifth Label emanates versatility. Through the use of trend led prints and an accessible colour palette, The Fifth supports a laidback sensibility with a focus on quality and wearability. With monthly ranges of pared back essentials to statement pieces, styles from The Fifth can be used to create the base notes of any wardrobe. The Fifth Label now dominates the ‘model off-duty’ space, providing versatile fashion staples and core denim, with styles that can be dressed up Who better to understand ‘model off-duty’ style than IRL model turned designer Zoey Vink? Immersed in the industry from an early age, Zoey became captivated by the talent and creativity of designers working alongside her. Encouraged to pursue her dream, she discovered her true passion and fit right in as Assistant Designer for The Fifth Label.Graduating to Head Designer in 2016, Zoey channelled her firsthand knowledge to transform the brand into what it is today. ‘Everyday style was key; cool with comfort was at [The Fifth’s] core. In between travelling, meeting new people and going from castings to college, events and out with friends; I needed to dress in a way that was versatile. Denim and staples were a must – when living out of a suitcase everything needed to be easy wearing.’