Zimmermann

This iconic Australian brand has stayed true to its original vision: sophisticated femininity, a passion for detail and a love of colour and print. Sisters Nicky and Simone ZIMMERMANN founded their namesake brand in Sydney in 1991.
ZIMMERMANN began with Nicky designing dresses and selling them at Paddington markets. The markets were an opportunity for Nicky to refine her aesthetic and to see first-hand how women responded to fashion. “While working the markets, I had two pages of editorial in Australian Vogue. That was a significant moment because I suddenly started to receive orders from boutiques around Australia and I could feel some real momentum. Soon after I opened a small store in Darlinghurst.”
Nicky’s relationship with Simone has been the cornerstone to ZIMMERMANN’s longevity and success. “I could never have achieved what we have without Simone. While the business has evolved and fashion has changed, Simone has been a voice of reason and a constant.”
Early in its evolution, ZIMMERMANN took the bold step of fusing fashion with swimwear and presented it to the world. It immediately found its following with the fashion elite, creating a new point of reference in flattering, feminine and stylish swimwear.